What Is a Landing Page?
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor gets after they click on a link in Facebook, or ads from Google, Bing, YouTube, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
How does a Marketing Funnel work?
Typically, marketing and sales work together closely to nurture the decision-making process and convince the buyer that their brand’s product is the best choice. Purchase: You’re here! This is the last stage in the marketing funnel, where a prospect has made the decision to buy and turns into a customer.
Here is an Example
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