Affiliate marketing is a type of performance-based marketing in which a company rewards one or more affiliates for each visitor or customer brought along by the affiliate’s own marketing performance.
The huge affiliate network is based on a sophisticated win-win system where the merchant can significantly increase their traffic / leads / revenue. Affiliates benefit from performance-based compensation and the reputation of major merchants. Affiliate marketing overlaps with other Internet marketing methods to some extent, as affiliates often use regular advertising methods. These methods also include organic search engine optimization (SEO), paid search engine marketing (PPC), email marketing, content marketing, and (to a certain extent) display advertising.